If I Stay


ebook Series


If I Stay II.png

Which cover do you prefer?


Sunset 日落 Rìluò and Arnold Palmer drink


The above is an experimental post using ‘Seesaw’ app.

Today for crossmedia I would like to talk about Arnold Palmer drink:

I also wrote about the first time I heard about it.

Smart Textile #smartcities

Have you heard of ‘Smart Textile’?

I was at the open studio day of ARS-i maja Avatud Ateljeede Päev and got to know that there are more than 35 design or creative professionals’ studios working here. Basically there are demos, workshops, exhibitions, working environment of studios etc. Supposed to see some animation and even ‘live’ music but I was working on a project discussion with a consultant, so I actually missed that.

There are about four buildings and the first number is the floor number and the door number following suit. It was my first time at the door of Spell disain, and was greeted first with carpet of a deer and forest, and a very friendly lady smiled and she is Kristi Kuusk.

This is Textales, watch it as it speaks a thousand words 🙂

“We hid some stories inside a textile. They come alive, to initiate family connection through quality time, from the touch on a traditional woven high quality textile. The stories come alive to play with the kids!
Using textile and digital material as a medium, we embedded meaning into the innovative connection of a woven textile and a smart device app to communicate stories.
Inspired and guided by old craft knowledge and qualities in the innovation process, we made technology that values heritage and tradition and gives them a new twist. It respects societal responsibility and openness of the community.
Basically, we made a very traditional and static textile to be able to evolve in time – to change – along with the user itself.
More info about the project: kristikuusk.com/?p=1778
Project realised by: Kristi Kuusk, TU/e, Johan van den Acker Textielfabriek, Unit040, Kerstin Zabransky
Video: Katrina Tang”

Main building
113 Elna Kaasik, tekstiil
123 UBUNOIR, offset litograafia, http://www.lalawall.com/
128 Printbox, digitrükk
132 Kristina Kivirand, maal, keraamika
209 Margit Salk Disain, rõivadisain, www.margitsalk.com
212 Katrin Karu, maal, www.katrinkaru.com
214 Spell disain by Kristi Kuusk, nutikad tekstiilid, www.kristikuusk.com
218 Tõnu Noorits ja Marit Leevik, fotograafia ja keraamika
221 KYLLIKE, moedisain
222 Kersti Karu, keraamika
228 Mokoko, LAAST, Kadi Paasik, valmistame nahast aksessuaare, http://kadipaasik.daportfolio.com/ www.mokokolabs.com http://avatudtookoda.tumblr.com/
302 Takinada, Olga Good Dolls, kunstnik illustraator, Porcelain BJD dollswww.takinada.com www.olgagood.com
312 Varvara & Mar, kunst, www.var-mar.info
314 PIERRO, rõivatootmine ja disain, www.piretkuresaar.ee
315 Robin Nõgisto ja Olivia Verev, maal ja muusika
317 Arne Maasik, fotograafia, http://arnemaasik.org/
320 Taavi Talve, kunst
321 Marge Monko, kaasaegne kunst, www.margemonko.com
322 Alissa Šnaider, koreograafia alane loometegevuswww.alissasnaider.com/
324 Krista Mölder, kunst, www.kristamolder.com
326 Fideelia-Signe Roots, maal, tegevuskunstid, videohttp://fideelia.future.ee/
327 Piret Rohusaar, maal, www.rohusaar.net.ee
329 Alisa Jakobi, maal, www.artjakobi.com
331 Emer Värk ja Renzo Alexander van Steenbergen, masters of the Universe, http://renzooh.com/ www.emervark.ee
335 Laura Kuusk ja Camille Laurelli, kunst, www.laurakuusk.comwww.laurelli.blogspot.com
405 Arro Projekt, sisearhitektuur, www.aahk.ee
407 ARS Portselan, portselani maalimine
418 Atelier Aur (Anneli Oppar, Darja Popolitova, Triin Kukk, Mariliis Hopp, Miikael Danieljants), ehtekunst www.facebook.com/atelieraur/
419 EKA Maali magistrandid, maal
421 Scheckmann by Sille Sikmann, meeste käsitöö jalanõude ja muud nahast aksessuaaride valmistamine http://www.scheckmann.com/
421 Emma-Elfriide, kübaradisain https://www.facebook.com/EmmaElfriide
423 Taavi Suisalu, kunst, www.taavisuisalu.ee
Other buildings in the ARS territory:
1 Tõnu Narro, Tarvo Porroson, Märt Vaidla, metall ja kunst
3 Nukufilmi Lastestuudio, animatsiooni huvikool www.nukufilmilastestuudio.ee
5 Mirgoods, nahadisain https://www.facebook.com/mirgoods/


I still hope to revisit this place, in particular to see Nukufilmi 🙂

#Sustainability #Fashion #evakruse


This is an awesome speech!

On the brink of potentially dangerous climate change and with attention on corporate social responsibility soaring to new heights, the world needs innovators — both people and businesses – who can lead the push toward more sustainable solutions. The fashion industry has the potential to be one such innovator, working proactively to address critical environmental, social, and ethical challenges on a global scale.
Consumers — you and I – can play a pivotal role in transitioning the fashion industry towards more sustainable business models that significantly reduce the social and environmental impacts of the industry.
My talk is about what every one of us can do to improve our personal footprint and the environmental and social impact of the fashion industry.
Eva Kruse is CEO and President of Danish Fashion Institute and Copenhagen Fashion Week. She is also board member of several organizations and companies among them for instance: Nordic Fashion Association, Wonderful Copenhagen and Birger Christensen. Danish Fashion Institute is behind the world’s largest and most important event on sustainability and fashion: The Copenhagen Fashion Summit, the next to be held April 2014. Since she graduated in entrepreneurship and leadership from The KaosPilots, Eva Kruse has worked within the worlds of fashion and media, including positions as editor-in-chief of the fashion magazine Eurowoman and as a TV host with the Danish television. In 2005, Eva Kruse was one of the co-founders of Danish Fashion Institute and Copenhagen Fashion Week.

Is it greener to hand wash or use a dishwasher? #greenliving

what-to-use-if-you-run-out-of-dishwasher-detergent_4038a860-1ff4-4573-a826-1cb14e58a571In terms of  water, dishwashers are now much more efficient, and when used to wash a full 12 place setting, use three or four times less water than washing the same amount by hand. Winning the argument on the energy-efficiency of dishwashers is not so easy, given that 75% of UK homes use gas to heat their water, which is more efficient and produces less CO2. However,

if you have PV solar panels and use your dishwasher during the day it is a greener option.

Research undertaken by Bonn University, in 2003 demonstrated that dishwashing habits, both by hand and using a machine can vary enormously; I always twitch when I see cutlery being washed under a running hot tap, and we all know of the super quick ‘washer upper’ who fails to clean things properly! And that’s another reason for choosing a dishwasher; hygiene – even the most diligent pot washer with asbestos hands, can’t compete with the bacteria busting 60-65˚C dishwasher programme.

So our greener tips on using your dishwasher most efficiently are:

  • Run the dishwasher only when fully loaded.
  • Scrape your plates first – but don’t be tempted rinse them under the tap.
  • Choose an eco-setting or lower temperature, if available.
  • If you’ve solar panels use your dishwasher during the day.
  • When it comes to buying a new dishwasher look for the most energy-efficient model available, check the running costs and CO2 emission on sust-it and also consider the longevity of a machine; buying a cheap model may seem the best option, but if the parts break or it needs replacing in 5 year, it’s not.


A Direct Contact Source


According to 2015 LSA Local Media Tracking Study, the company site when visited by a prospective user is already showing one is ready to make a purchase. I like the idea of a search engine online such as Google, but I also think it isn’t the fairest to have recommended a good product or service.

Having said this, there are many good products/services beyond the page 1 of the search results. What’s happening is that they are not good in Search Engine Optimization, but they’re good in their development of their products or in rendering of their services.

Next of importance would be review sites. Those with a good talent and finding it hard to show and present themselves can try to get an interview conducted about them or their skills to showcase his/her strengths.

It is a tough competition, but I think having a good design and a well designed company website is very important today than any other time. Especially if you’re a small company, you can compete side by side, 24/7 with the big giants (competitors). The most important thing is you must be able to DELIVER as promised.




Cross-media videos

Transmedia Storytelling

Digital marketing

Crossmedia campaigns are getting more important

Who is Peter Lang

He wrote a book: The edited volume includes chapters by authors from three continents who approach the phenomenon from different disciplinary angles: semiotics, cultural studies, media economics, political economy, innovation studies. The common interest lies in the dynamics that lead to experiments with crossmedia and in how our cultures are innovated through such practices.

2014 Crossmedia =


Crossmedia vs transmedia

Franchise development vs decentralised authors (storytelling)

Transmedia storytelling is the future of marketing (Steve Rubel)

Guru: Jeff Gomez, 3 basic rules to transmedia storytelling

1) Your story needs to have some kind of aspirational quality. It needs to be meaningful. If your story is violent and really a downer, it’s not going to be enough of a draw for people to follow it across multiple platforms. There’s an upbeat quality to most successful transmedia stories. It’s got to be a story world you want to spend time in.

2) You have to understand the media platforms that you will have at hand. If you’re an independent creator with a little budget, you still have access to social media, the web, independent digital publishing. You need to understand the language of each of those platforms. If you don’t want to, find someone who can help you understand the strengths and weakness of each of those platforms. You need to be able to design your story to play to those strengths and avoid those weaknesses. You’re already developing a design sensibility for the media platforms you have at hand which will help you develop the story and ultimately, produce it.

3) You need to think about and ultimate build an architecture for dialogue around your transmedia implementation. This, in essence, gives your audience the ability to provide you with feedback. You can make it fancy and have that become a part of the narrative if you want where your characters can literally communicate with the audience, but that’s not a requirement and it’s tricky to do that. We now have the ability as storytellers to look into the eyes of our audience and to validate their participation — by which I mean the audience has a need to express themselves – from their opinions about what it is they’re experiencing with your story to creative content and story-driven user-generated content. They’re doing more and more of this in social media. It is my belief that if you ignore them, they’ll go away.